PR & Communications
Date:
Thursday, October 7, 2021
Time:
10:00 am
Cost:
Free
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As the lines between marketing and communications disciplines blur, PR has never been more critical to building a strong and trusted brand. This workshop will also help participants understand how to leverage the power of PR by providing an overview of:
- The difference between PR and advertising
- Measurable objectives that can impact your bottom-line
- The key elements to include in a PR strategy
- How to leverage social media to drive visibility
- How to secure & prepare for media interviews
- How to prepare for and manage a crisis
Our Speaker: Andrea Lekushoff, MBA ('01) - Ivey Business School, President, Broad Reach Communications.
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