Events Calendar

Pricing Strategy

Tuesday, March 2, 2021
1:00 pm - 2:00 pm

Areas we will explore in this session:

  • Value-Based Pricing: Determining Prices Based on Economic Value to the Customer
  • Use the Economic Value to the Customer tool to determine the pricing of a product or service
  • Measuring Customer Perception of Product Value
  • Use monadic surveys and conjoint analysis to determine a product or service's pricing
  • The Role of Price Elasticity in Improving Pricing
  • Understand the effect of price elasticity on sales and profit
  • Analyzing the Right Data to Drive Better Pricing Decisions
  • Examine why using historical data to price effectively can be misleading
  • Implications of Customer Segmentation and Product Differentiation for Pricing
  • Learn about how consumer market segmentation will impact a product's pricing
  • Creating a Pricing Strategy: Consolidating Various Pricing Techniques
  • Develop effective pricing strategies across a range of products
Western Entrepreneurship

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