Pricing Strategy
Date:
Tuesday, March 2, 2021
Time:
1:00 pm - 2:00 pm
Cost:
Free
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Areas we will explore in this session:
- Value-Based Pricing: Determining Prices Based on Economic Value to the Customer
- Use the Economic Value to the Customer tool to determine the pricing of a product or service
- Measuring Customer Perception of Product Value
- Use monadic surveys and conjoint analysis to determine a product or service's pricing
- The Role of Price Elasticity in Improving Pricing
- Understand the effect of price elasticity on sales and profit
- Analyzing the Right Data to Drive Better Pricing Decisions
- Examine why using historical data to price effectively can be misleading
- Implications of Customer Segmentation and Product Differentiation for Pricing
- Learn about how consumer market segmentation will impact a product's pricing
- Creating a Pricing Strategy: Consolidating Various Pricing Techniques
- Develop effective pricing strategies across a range of products
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