Events Calendar

PR & Communications

Thursday, October 7, 2021
10:00 am

As the lines between marketing and communications disciplines blur, PR has never been more critical to building a strong and trusted brand. This workshop will also help participants understand how to leverage the power of PR by providing an overview of:

  • The difference between PR and advertising
  • Measurable objectives that can impact your bottom-line
  • The key elements to include in a PR strategy
  • How to leverage social media to drive visibility
  • How to secure & prepare for media interviews
  • How to prepare for and manage a crisis

Our Speaker: Andrea Lekushoff, MBA ('01) - Ivey Business School, President, Broad Reach Communications.


Morrissette Entrepreneurship

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