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March 28, 2024
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April 1, 2024

PR & Communications

Date:
Thursday, October 7, 2021
Time:
10:00 am
Cost:
Free

As the lines between marketing and communications disciplines blur, PR has never been more critical to building a strong and trusted brand. This workshop will also help participants understand how to leverage the power of PR by providing an overview of:

  • The difference between PR and advertising
  • Measurable objectives that can impact your bottom-line
  • The key elements to include in a PR strategy
  • How to leverage social media to drive visibility
  • How to secure & prepare for media interviews
  • How to prepare for and manage a crisis

Our Speaker: Andrea Lekushoff, MBA ('01) - Ivey Business School, President, Broad Reach Communications.

 

Contact:
Morrissette Entrepreneurship
entrepreneurship@uwo.ca


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