Nail Your Business Value Proposition (Webinar)

Learn what the benefit and value of your business is!

Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. A well-crafted and logical value proposition justifies the reasons for your business’ existence. As such, the value proposition goes way beyond developing good marketing and sales materials - it informs your entrepreneurial strategy, business model, fundraising strategy, and key performance metrics. In this webinar, led by Ivey Business School professor, Larry Plummer, we’ll explore the elements that form a strong and long-lasting value proposition.

Register today: You'll receive the webinar link in your reminder emails leading up to the webinar - so keep an eye out!