Events Calendar

Global Consumer Culture Theory:Evolution & Impact on Busines

Date:
Friday, February 28, 2020
Time:
2:00 pm - 3:30 pm
Location:
University Community Centre (UCC)
Room: McKellar Theatre
Cost:
Free
Global Consumer Culture Theory: Evolution and Impact on Business

DAN Management Distinguished Lecture in Consumer Behavior

Global Consumer Culture Theory: Evolution and Impact on Business

Friday, February 28
2:00 pm - 3:30 pm
McKellar Theatre, UCC
Reception to follow in The Wave

Attila Yaprak, PhD, is a Professor of Marketing and International Business, in the Ilitch Business School at Wayne State University.

What are the biggest companies in the world? Amazon, Apple, Coca-Cola and McDonalds? What about Alibaba, Huawei, Haier and Tencent?

These are growing brands coming from emerging economies, which are challenging and competing with previously known global brands.

What it means to be a global brand has changed, and how people see themselves in relation to global brands has also changed. Yaprak will examine this in his lecture.

A winner of multiple teaching award, his research has been published in the Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Business Research, International Marketing Review, International Business Review, and Political Psychology, among other journals.

The DAN Management Distinguished Lecture in Consumer Behavior is made possible through the ongoing support of Aubrey Dan.

Host:
DAN Department of Management & Organizational Studies
Contact:
DAN Management
dan@uwo.ca
Event Type:


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