Events Calendar
FIMS Doctoral Research Forum
October 2, 2020

Framing Climate Change: Why Does It Matter How We Frame...

Thursday, March 21, 2019
4:30 pm - 6:00 pm
FIMS and Nursing Building (FNB)
Room: 4110
Poster for Framing Climate Change

"Framing Climate Change: Why Does It Matter How We Frame Environment Challenges Today?"

Presented by Giada Ferrucci, with responses from Carol Hunsberger and Paul Mensink.

Everyone is welcome.

Abstract: Climate change is the most relevant environmental story of our time its potential narrative elements include global economies, technical science, devastating extreme weather, and perhaps even the future of humanity. A growing body of research suggests that science communicators along with communication professionals should focus more on how they present and frame evidence of climate change challenges and debates.

Framing, selecting, featuring and emphasizing certain aspects of a given issue by news organizations and journalists feature, has shaped climate change communication. Frames in the news can be examined and identified by the presence or absence of certain keywords, sentences, stereotyped images, and sources. Framing theory, applied to climate change communication in this context, highlights that information content sets the public agenda and implicitly influences a way of thinking about certain issues.

This paper analyses the journalistic coverage of climate change from the theoretical perspective of framing. Thus, the main research question is the following: which are the frames used by the media to cover climate change? The goal of this paper is to use framing analysis to explore the current coverage
of climate change when the communication of this “news story” should shift from “Is climate change happening?” to “What should we do about it?”

Faculty of Information and Media Studies
Becky Blue

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