Events Calendar

Teens & Cigarettes: How Marketers Targeted Youth in the...

Date:
Tuesday, January 30, 2018
Time:
7:00 pm - 8:30 pm
Location:
London Public Library, Masonville Branch
30 North Centre Road
London, ON
Cost:
Free

"Teens and Cigarettes: How Marketers Targeted Youth in the 70's and 80's"

Presented by Daniel Robinson as part of the FIMS #PublicInterest Lecture Series.

Everyone is welcome to attend these lectures.

Abstract
This talk explores how cigarette manufacturers marketed to Canadian teenagers during the 1970s and 1980s, highlighting various forms of advertising, market research, and point-of-sale techniques.  While the tobacco industry’s Advertising Code banned marketing to those under 18, companies nonetheless targeted youths as young as fifteen, because capturing these “starter” smokers was vital to securing long-term marketing success within the industry.

Host:
Faculty of Information and Media Studies
Contact:
Becky Blue
bblue@uwo.ca


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