Events Calendar
Media in the Anthropocene
January 23, 2019
This is Your Data Double
January 29, 2019

'Click here': Slacktivism, digital activism, and...

Wednesday, January 17, 2018
12:00 pm - 1:30 pm
FIMS and Nursing Building (FNB)
Room: 4070

"'Click here': Slacktivism, digital activism, and motivations for participation"

Presented by Anabel Quan-Haase and Chandell Gosse

Abstract: Much debate has surrounded the value of online campaigns for social and political activism. On the one hand, networked publics provide alternative means of engaging, reaching out, and keeping activists involved. On the other hand, they are dismissed as 'slacktivism' and simple 'feel good' measures, geared toward short-term, low-risk forms of engagements with no long-lasting impact. We examine three research questions about social and political online campaigns (SPOCs) and build on the theory of networked publics: 1) What are the key motivations and factors influencing participation in SPOCs? 2) What influences non-participation in SPOCs? 3) Do SPOCs mobilize actions beyond the immediate campaign and create a spill-over effect? We conducted an online survey with a total number of 324 respondents. Using a Poisson regression in Stata V.14, we found that awareness and a desire for effecting change were overarching motivations across all SPOCs. Raising awareness was the top motive for participation across all campaigns (312 reports), followed by a desire to see change and being nominated. We also found that a third of participants are very engaged in SPOCS, while 38% did not participate in any form of digital activism whatsoever.

Faculty of Information and Media Studies
Karen Kueneman

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