Teens and Cigarettes during the '70s and '80s
Tuesday, April 25, 2017
London Public Library, Landon Branch
167 Wortley Road
PRESENTED BY: Professor Daniel Robinson
Part of the third annual FIMS #PublicInterest Lecture Series. Everyone is welcome.
This talk explores how cigarette manufacturers marketed to Canadian teenagers during the 1970s and 1980s, highlighting various forms of advertising, market research, and point-of-sale techniques. While the tobacco industry’s Advertising Code banned marketing to those under 18, companies nonetheless targeted youths as young as fifteen, because capturing these “starter” smokers was vital to securing long-term marketing success within the industry.
Faculty of Information & Media Studies