Events Calendar

Storytelling & Marketing in the Nonprofit World

Thursday, March 10, 2016
2:30 pm - 4:30 pm
Arts & Humanities Building
Room: 2R07

Selling Empathy: Storytelling & Marketing in the Nonprofit World

Join Owen Charters, President and CEO of the Boys and Girls Club, for a presentation about how nonprofits engage others in their causes.  How do we ‘pitch’ empathy powerfully, but in a short amount of time and where audiences have fleeting attention spans?  Ultimately, we have to create an emotional connection, often in a span of only 30 seconds.  

All welcome!  

Owen Charters is president and CEO of Boys & Girls Clubs of Canada.  Over his career, Owen has worked with many non-profit organizations, including the YM-YWCA, Easter Seals, Muscular Dystrophy Canada, Sunnybrook Health Science Centre Foundation, CanadaHelps, and the Multiple Sclerosis Society of Canada.  In executive leadership roles, he has focused on marketing and fundraising to help organizations raise their profile and grow their impact, with a number of successful and high-profile campaigns under his belt. 

A proponent of a strong, collective voice for the non-profit sector, Owen is currently chair of Imagine Canada. He is a frequent speaker on charitable and non-profit issues across Canada. 

He holds a BA from the University of Western Ontario, and an MBA and a Graduate Diploma in Nonprofit Management, both from the Schulich School of Business, York University, and is an adjunct member of York’s faculty, lecturing at the MBA-level on nonprofit management in Canada. 

School for Advanced Studies in the Arts & Humanities
Joel Faflak

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